At a press-conference today to unveil the first 408 models for the Russian market, company executives from Peugeot answered journalists’ questions on specific features and benefits of the new model that arrives on the Russian market. The new Peugeot 408 goes on sale with a starting price of 549,000 rubles.

To build on the successful careers of the emblematic 205, 206, 207, Peugeot did not hesitate to explore new ground and regenerate the latters’ respective strengths when designing the Peugeot 208.

On a 1400 square metre stand with 17 cars on show, Peugeot presents all the modernity of its range, the youngest and most extensive in its history in China, an expression of the allure and the modernity of all that is French, with a complete offering of vehicles carrying the Roland Garros identity and an original concept car, the “Urban Crossover Concept”, a worldwide reflection on the evolution of the offering in the B segment.

At that start of the decade, 30 cities in the world had populations of more than 10 million. By 2050, 5.3 billion inhabitants of the planet will live in mega-conurbations. Peugeot, aware of changes in the world around it, led a reflection on a multi-role compact vehicle, equally at ease in the urban infrastructure, as on the open road.

On April 16th the first pre-series 408, designed especially for the Russian market, rolled-off the Peugeot Russia production line at their factory in Kaluga. Peugeot 408 is a global project developed for the brand’s three key markets in Russia, China and Latin America.

On its stand at the 82nd Geneva Motor Show Peugeot is unveiling, with five world premieres, the trump cards of its product offensive in 2012. The Marque is leading the show with the new 208, reaffirming its upmarket positioning, with its technological and environmental lead with three HYbrid4 diesel-electric hybrid models and with the 4008, Peugeot is also unveiling a further link in its globalisation dynamic.

Double acclaim for Peugeot in Portugal: the Peugeot 508, the new manifestation of the Brand's upward progression in the large saloon segment, won the "Carro de Ano 2012" award; in the Environment category, the jury selected the Peugeot 3008 HYbrid4.

After 3 years of absence, Peugeot officialized last week the relaunching of the Brand in Hong-Kong, during a launching ceremony held on February 16th in Lanson hotel. 100 people attended the event, including 50 journalists.

The new Peugeot Expert is part of the Marque’s upmarket trend incorporating the new style codes, new equipment and a range of Euro 5 engines which position it as leader in its segment (private vehicles and light utility vehicles) as regards emissions of CO2.

The new Peugeot Expert is part of the Marque’s upmarket trend incorporating the new style codes, new equipment and a range of Euro 5 engines which position it as leader in its segment (private vehicles and light utility vehicles) as regards emissions of CO2.

Peugeot is revealing two concept cars in Geneva, the XY Concept and the GTi Concept, which present two expressions of the Marque’s upmarket trend, in the “supermini” segment. These concept cars interpret the generation leap already defined by the 208 in different contexts. The XY Concept is intended for city dwellers who love distinction and refinement, whereas the GTi Concept re-generates a legend.

In line with Peugeot's range enhancement and development strategy, the 4008 will be launched initially in the international market which will represent 70% of its sales. With its distinctive, stylish appearance and its 4x4 SUV features, the 4008 is a modern response to the needs of all-terrain vehicle customers, in a very prominent market segment.

Peugeot organises this week tests of the Peugeot 308 by journalists around the historic town of Ouro Preto, declared a UNESCO World Heritage Site, as a preview of its launch on the Brazilian market in early March 2012.

Around the world, in circuit racing and in rallying at national, regional and club levels, there is invariably a Peugeot on the entry list. The Customer Competition Department is one of the cornerstones of Peugeot Sport’s activities and that tradition is poised to continue in 2012. The launches of two news cars – the RCZ and 208 – are set make the headlines this year.

A little more than two months ago, Peugeot Argentina celebrated the industrial launch of the locally produced 308 in the Buenos Aires Production Centre, one of the factories owned by the PSA Group in Latin America, in the presence of Christian Kirchner, President of the Republic of Argentina.

From the 1st to the 5th February 2012, during the Rétromobile exhibition in Paris, Peugeot Adventure will be presenting a retrospective on the cult 200 series. Providing a glimpse at the launch of the 208, the stand will retrace the story of its predecessors, with an exhibition featuring five vehicles.

The new Peugeot Partner Tepee has evolved stylistically, integrating the Brand's new codes and the very latest technology in terms of engines and equipment in order to consolidate its commercial success.

The new Peugeot Expert forms part of the Brand's upward progression strategy, introducing new stylistic codes, new equipment and a range of Euro 5 engines which position it among the leaders in its segment (PV and LCV) in terms of CO2 emissions.

The new Peugeot Partner Tepee is evolving in style, incorporating the new Marque codes and is equipped with the latest technology in terms of engines and equipment to consolidate its commercial success.

The 107 is renewed, more modern and even more urban, a spirited response to the thirst for autonomy, independence and freedom!Its subtle and sophisticated style, inspired by the new look of the Peugeot marque, gives it a new power of attraction.Great attention has been paid to its appeal without making any sacrifices in terms of its advantages when facing the constraints of city driving; it has become even more practical and fuel-efficient.