August 25, 2010: Through Peugeot’s commercial success it has become The #1 French car brand in the world in 2010 – and an important player in the revival of the Russian automotive market.

For Le Mans, 24 Hours, Peugeot Sport has launched its official free application for iPhone. Its download has allowed users to follow in real time all the highlights of the 2010 edition and have free access to a media content of the event (videos, photos and interviews). But this application is not limited to Le Mans, 24 Hours.

The production of the Peugeot 408 in South America has begun. This milestone corresponds to the “lifting of the confidentiality agreement” phase in which the first vehicles begin to appear on the streets.

With a record fuel consumption of 19.5 km/l, the 308 HDI 1.6l MCP was named the most fuel-efficient vehicle from among the local and imported cars with an automatic or robotised transmission.

A team of stylists will be at the Peugeot Museum of Adventure on the 11th and 12th September to present the various steps in the process used to create the Peugeot style.

To coincide with the launch of Peugeot's 3008 in Australia and the Brand's 200 year anniversary, The Peugeot 3008 Redex Tribute will be a highly visible convoy as journalists’ drivers in two new 3008 make their way around the country.

Small, smart and easy on the eye, the Kisbee is the latest newcomer to the Peugeot range.

A new range, a new sales presence and participation in a number of events, Peugeot is making a big return to the cycle world, thanks to an exclusive worldwide partnership with Cycleurope, leading European bicycle manufacturer.

The press launch for the Peugeot 107 took place on the evening of 16th July in Taipei City against a European-style decorative backdrop.

A team of 9 Siberian Russians are attempting to make it from Novosibirsk in Siberia to Paris on board 4 Peugeots!

From 14 July to 15 August 2010, Peugeot is exhibiting at the French Pavilion of the Shanghai World Expo in the year of its 200th anniversary, with a new identity and a new global signature "Motion & Emotion".

To mark the 2010 Shanghai World Expo, Peugeot Avenue is going Chinese from 8 July to 13 September 2010.

Quality, purity, efficiency… the Peugeot 508 embodies the Marque’s new expression in the segment of large touring cars.

During the Automotive News Europe annual media conference (Bilbao, 22nd and 23rd June 2010), which brings together automobile industry decision-makers, analysts and journalists, a L.E.A.D.E.R Award presented for MU by Peugeot hailed the pioneering nature of this innovative mobility concept. For the first time, three L.E.A.D.E.R Awards (Leaders in European Automotive Development, Excellence and Research), were attributed by a jury composed of representatives of Automotive News Europe and the Automotive Intelligence Center. . Manufacturer . Supplier . Automobile distribution Peugeot was awarded the prize for MU by Peugeot in the last category. The jury emphasised the innovative nature of the MU à la carte mobility concept...

Peugeot joins forces with Toy Story 3, the new feature-length cartoon from the Disney Pixar studios, to promote its family range. To mark the occasion of the third phase in the adventures of Woody and Buzz Lightyear, Peugeot invites the characters from Disney's famous cartoon to feature in its forthcoming advertising campaign for its range of family cars. The Pixar studio creative artists therefore turned to their drawing boards to dream up new stories and produce exclusive animation for an advertising spot that will reproduce the world of the film.

For the highly original "Be Cycle&Fashion" operation, 11 fashion designers and one Peugeot Couleurs et Matières designer are customising bicycles devised and offered by Peugeot, which will be exhibited at the Cannes Lions International Advertising Festival from 21st June 2010 and sold at auction in the autumn for the benefit of the ACT Responsible association. Peugeot is the partner in an operation dreamed up by the IDENIUM agency, developed and produced in collaboration with One Heart Channel (www.lachaineducoeur.fr/becycle ) dedicated to solidarity and the environment, and Sylvie Burger Conseil. Why "Be Cycle&Fashion"? A cult object and symbol of environmentally-friendly transport, the bicycle is making a come-back in many large towns and cities. It is very trendy, becoming the standard-bearer of the new committed generation. At the same time, fashion, luxury and design have for several years forged a durable, creative dialogue with sustainable development.

Peugeot RCZ Cup: almost 2,700 French golfers have already played the two flag challenge. Starting in mid-April, Peugeot has organised a new golf competition, the Peugeot RCZ Cup, with an original, inventive games formula, open to players of all levels. This competition has already brought together almost 2,700 players, and this weekend there is a match on the Prunevelle golf course (25), founded by Jean-Pierre Peugeot, the historical location of Peugeot's very first golf involvement. Peugeot RCZ Cup: an international competition The Peugeot RCZ Cup is played from mid-April to mid-August 2010. The 2010 edition of this new international competition is organised in twelve countries: England, Germany, Austria, Spain, France, Japan, Italy, Bulgaria, Portugal, Norway, Finland and Switzerland. Almost 40 competitions are organised by the Marque's dealers in France. This new competition, open to all amateur golfers, is organised by the Peugeot dealers. Each participating team has two players, who compete according to the Scramble formula (each time, players choose the best ball to play).

Le Mans 24 Hours: a special set-up to follow Peugeot's race live and participate in the Facebook 24 Hours. All fans of motor sport and strong emotions will be able to follow Peugeot's 24 Hours race live, via a live TV website and by SMS. In order to win a prestigious endurance title on the Internet, Peugeot also invites internauts to play in a 24 Hours team on Facebook. The race live For the first time, Peugeot Sport has set up a TV website where people can experience the race live behind the scenes with the team: onboard cameras, specific information and interviews with team members and drivers. Follow on the site: www.peugeot-sport.com In order to be kept informed about everything that happens in the race, Peugeot suggests people register on its site to receive SMS messages during the whole weekend on http://www.peugeot-sport.com/fr/inscription.html Facebook 24 Hours Peugeot Sport's 24 Hours game on Facebook will run for the 24 hours of the Le Mans race. It will involve answering as many questions as possible to accumulate kilometres; real time rankings will be displayed to raise the level of suspense for this thrilling weekend. The 50 winners will either get a co-driving session in the 908 HDi FAP or share a number of other prizes, such as VIP seats for the 2011 edition, test drives, a PSP Playstation or PS3... Follow on: http://www.facebook.com/peugeot.sport

On the momentum of its one-two finish at Le Mans this time last year, Peugeot is on the hunt for a second straight win in the prestigious French competition. Twelve months of hard preparation work since June 2009 have kept the team under pressure in its bid to secure repeat success on this uniquely popular event which attracts more than 250,000 spectators annually. From 2009 to 2010: emotions aplenty and a great deal of exacting work If only because of the unknowns, drama and potential pitfalls that have always been part and parcel of the Le Mans 24 Hours, the emotion and joy that come from winning the great French race are absolutely unique. When Peugeot had the privilege of tasting Le Mans success in 2009, it was able to measure the wave of passion its result prompted, both among the public and across the company. The victorious 908 HDi FAP and its three drivers – Alexander Wurz, Marc Gené and David Brabham – embarked almost immediately on a 'lap of honour' tour which lasted from June until September before the car finally made its way back to the team's Vélizy workshops. Since then, with its sights set firmly on 2010, the year of Peugeot's 200th anniversary celebrations, Team Peugeot Total hasn't taken its eye off the ball in the slightest. Last January, the French carmaker released details of its new project which – in keeping with the brand's new brand signature: Peugeot, MOTION & EMOTION – continues to put emotion at the heart of motoring, and motor sport has long been deeply rooted in Peugeot's DNA.

Peugeot, whose worldwide focus is to develop innovative mobility products, is participating in this edition of the Challenge Bibendum in Rio de Janeiro between 30th May and 3rd June 2010 with a range of vehicles: the Hoggar pick-up equipped with a flex-fuel engine, a prototype of the 207 Passion running on bio-Diesel and the 100% electric BB1 concept car. Peugeot's involvement in this 10th edition of the Challenge Bibendum with a host of different vehicles and technologies not only demonstrates its vision of the future for mobility, but also the importance of its business in Brazil, the host country for this 2010 edition. One of these vehicles is the recently launched Peugeot Hoggar that will compete in the eco-driving challenge. The aim of this event is to show that everyday driving habits can have an influence on cutting fuel consumption, and consequently polluting gas emissions.